Guitarist Ben Bruce is best known for his guitar roll in the band Asking Alexandria. He started the band in Dubai, United Arab Emirates. After the release of their first album (The Irony Of Your Perfection), under the name of Asking Alexandria, they disbanded. In 2008, Bruce moved back to England, and started the band with new members, but carried the same name. Asking Alexandria recorded their debut studio album in 2009 (Stand Up and Scream), and have a second album (Reckless And Relentless) released April 5.